Client: IGeFE / Ministério da Educação PT
Branding, Identity and Graphic Design

MEGA

MEGA is a national awareness campaign commissioned by the Portuguese Ministry of Education, created to communicate a new initiative providing free books to children from early years through middle school.

The design brief carried an inherent tension: the campaign needed to feel warm and accessible to parents and children while maintaining the institutional credibility expected of a government initiative. Getting that balance wrong in either direction would undermine the message.

The solution was a visual identity built around clarity and approachability, with a suite of adaptable assets including campaign posters, brochures, and social media visuals, all developed to deliver consistent messaging across a broad and diverse public audience.