Client: Accenture Mozambique/beCOMM
Art Direction, Editorial and Graphic Design

Business Reporter

Business Reporter is a publishing brand developed to support economic dialogue between Mozambique and Portugal, created as part of a strategic partnership between Accenture Mozambique and beCOMM. The initiative launched across two distinct formats simultaneously: a standalone magazine and a newspaper supplement, each with different editorial rhythms, production constraints, and audience expectations.

The core challenge was building a single visual identity that could function credibly across both formats without feeling compromised in either. The solution was a flexible system built on typographic hierarchy and structured layouts, with enough rigidity to convey authority and enough adaptability to serve the specific demands of each format.

The result was a publishing brand that positioned itself as a credible platform for bilateral economic reporting, designed to scale across future editions and formats without losing coherence.