Client: Unit4
Branding, Identity, Graphic, Digital and Editorial Design, Creative Direction

Unit4 rebrand

Unit4 is a global B2B software company operating across 23 markets. The rebrand was a significant organisational undertaking. It required not just a new visual identity, but a system robust enough to be adopted and maintained by teams with varying levels of design literacy, across multiple regions and communication contexts.

My role spanned both the strategic and executional stages. In the early phase, I collaborated with design and marketing leadership to define the visual and strategic direction of the refreshed identity. From there, I translated that identity into a practical, scalable framework — designing and producing dozens of branded templates across six categories: marketing assets, digital assets, presentations, corporate collateral, event materials, and internal communications — and rolling them out across all 23 markets.

The central challenge was not the design itself, but adoption. A rebrand only works if the organisation can use it consistently. The tools and guidelines developed through this process were built with that in mind, and the system was adopted across the board, without exception, across every market the company operates in.