Client: Montepio Geral – Associação Mutualista
Branding, Identity and Graphic Design

Pro.Mo Montepio Saúde

Montepio launched a nationwide study among its 10,000+ associates to identify health-related behaviors and potential risk factors across different life stages. The initiative required a clear, approachable identity to support communication with both participants and healthcare partners.

I was responsible for developing the brand identity, naming, and a comprehensive set of printed materials, including questionnaires, consent forms, vouchers, envelopes, and partner listings, designed for distribution across both individual and institutional touchpoints.

The name Pro.Mo was developed as a hybrid of Promoção (health promotion) and Montepio, encapsulating the initiative’s dual focus on prevention and community care. The signature accompanied it: “Better understanding for better caring”, reinforcing the study’s purpose and tone.

To ensure relevance across different target groups, the identity was expanded into three sub-brands corresponding to key stages of child development—baby, child, and teenager—each with its own tailored visual variation while remaining within the core identity system.

The study launched successfully, reaching thousands of participants across the associate network, supporting Montepio's broader mission of mutual care and preventive health.