Hello.

I'm a Creative Director and Brand Designer with 15+ years of experience leading rebrands, building creative functions, and developing design systems at scale. My work sits at the intersection of strategic thinking and hands-on craft. I've taken a global rebrand across 10+ markets from direction to implementation, built an in-house creative team from scratch, and designed systems robust enough to hold across formats, regions, and teams with varying levels of design literacy.

I hold a degree in Communication Design from the College of Fine Arts in Lisbon. I'm based in Portugal, available for remote opportunities across Europe and compatible timezones.

  • "Filipa was the caretaker of the Unit4 brand and serves as the gatekeeper for new concepts and ideas. As such, all external facing elements went through her for evaluation. Filipa was a doer manager. She, herself, handled 30%+ of the creative and design workload. She is a very effective manager of resources and projects. In addition, she maintained offshore relationships for overflow capacity. Filipa is a talent that I would gladly work with again and highly recommend to anyone looking for an exceptional creative talent who is also an effective leader."

    — Former Manager —

  • "Filipa’s professionalism and dedication are second to none; she always delivers exceptional work on time (often ahead of schedule!) and is full of great advice whenever you need it. Anyone lucky enough to have Filipa on their team knows what a difference she makes."

    — Former Colleague —

  • "Filipa played a pivotal role in helping shape and launch the new brand in just six months – a remarkable achievement that set the tone for everything that followed. She was instrumental in defining the new visual identity and extending it across every medium including video, events, digital, and beyond. Filipa brought bold ideas and a collaborative spirit to every conversation, and she never hesitated to challenge thinking when it meant improving the outcome. As a global creative lead, Filipa worked seamlessly across teams and always delivered with precision and reliability. Most of all, the work she led was inspiring."

    — Former CMO —

  • "She has a remarkable ability to translate complex ideas into clear, engaging visual narratives, always keeping the audience and business goals in focus. Her leadership style is collaborative and empowering—she knows how to bring out the best in her team while driving projects forward with purpose and precision. Filipa was instrumental in shaping our brand voice and visual identity across multiple channels. Her passion for design and attention to detail made a lasting impact, and she was a constant source of inspiration for those around her."

    — Former Colleague —

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