creative idiosyncrasies
Branding, Identity, Graphic, Digital and Editorial Design, Creative Direction.
Client: Unit4
As Creative Manager, I was involved in shaping aspects of the brand direction and took a leading role in scaling and implementing the refreshed identity across the organization. My contributions helped ensure the brand was not only visually strong, but also practical, consistent, and adaptable in real-world use.
I collaborated with design and marketing teams during the early stages to help define visual and strategic elements of the rebrand. Following that, I led the development of a comprehensive set of branded templates—including presentation decks, internal documents, and marketing materials—designed to support consistent, on-brand communication across teams.
In parallel, I translated the core identity into a flexible, systemized framework that could scale across digital and print environments, while also supporting internal adoption through clear guidelines and tools.
This work helped bridge the gap between creative vision and practical execution—strengthening brand recognition, enabling team alignment, and setting the foundation for long-term scalability.
Note: other exhibits are to be added soon.