Trivago

Branding, Identity, Graphic and Concept Development

Client: Trivago (Case Study)

This project was developed as a case study challenge to define a future-facing brand identity concept for Trivago. The objective was to explore how the brand could evolve from its existing positioning toward a more strategically aligned and emotionally resonant corporate identity.

The brief called for a conceptual framework that could shape the look and feel of Trivago’s corporate design in the coming years—balancing strategic foresight with creative expression. This involved identifying key brand attributes, assessing the current visual language, and proposing a direction that would both differentiate and scale across communication touchpoints.

My approach centered on designing a flexible identity system that could evoke emotional connection while remaining functional across both digital and traditional channels. The concept would address tone of voice, visual hierarchy, and sensory triggers, and aimed to build brand affinity through consistency, clarity, and relatability.

This work would serve as the foundation for a potential corporate design roll-out strategy, outlining both the creative rationale and practical pathways for implementation. It demonstrated how brand evolution can be driven by purposeful storytelling and human-centered design thinking.