Pro.Mo Montepio Saúde

Branding, Identity and Graphic Design.

Client: Montepio Geral – Associação Mutualista

Montepio launched a nationwide study among its 10,000+ associates to identify health-related behaviors and potential risk factors across different life stages. The initiative required a clear, approachable identity to support communication with both participants and healthcare partners.

I was responsible for developing the brand identity, naming, and a comprehensive set of printed materials, including questionnaires, consent forms, vouchers, envelopes, and partner listings, designed for distribution across both individual and institutional touchpoints.

The name Pro.Mo was developed as a hybrid of Promoção (health promotion) and Montepio, encapsulating the initiative’s dual focus on prevention and community care. It was accompanied by the signature: “Better understanding for better caring”, reinforcing the study’s purpose and tone.

To ensure relevance across different target groups, the identity was expanded into three sub-brands corresponding to key stages of child development—baby, child, and teenager—each with its own tailored visual variation while remaining within the core identity system.

The result was a cohesive and flexible branding solution that helped increase clarity, trust, and engagement among participants, while supporting Montepio’s broader mission of mutual care and well-being.