MEGA

Branding, Identity and Graphic Design.

Client: IGeFE – Instituto de Gestão Financeira da Educação, I.P. ( Ministry of Education

I developed the visual identity for a national awareness campaign commissioned by the Ministry for Education, aimed at informing citizens about a new initiative providing free books to children from early years through middle school.

Working closely with key stakeholders, I translated the program’s mission into a clear, approachable, and inclusive visual system. The goal was to create a design language that resonated with a broad audience (parents, educators, and the general public), while remaining aligned with institutional values and accessibility standards.

The identity was built to be both engaging and functional, balancing a warm, child-friendly tone with the credibility expected of a government-led campaign. I designed a suite of adaptable graphic assets and communication materials, including campaign posters, brochures, and social media visuals—ensuring cohesive and consistent messaging across all touchpoints.

This work helped elevate the visibility of the program, clarified its purpose to diverse audiences, and supported the Ministry’s efforts to build trust, awareness, and long-term engagement around the initiative.