IEFP Magazine

Branding, Graphic and Editorial Design, Creative Direction.

Client: IEFP – Instituto do Emprego e Formação Profissional

D&F (Dirigir & Formar) is the official magazine of IEFP, Portugal’s national public employment service. As the institute’s main editorial platform, the publication plays a key role in shaping institutional visibility and communicating with a broad national audience.

I was responsible for the design and ongoing development of the magazine’s visual identity, ensuring it reflected the authority of the institution while remaining contemporary, engaging, and reader-friendly. The goal was to create a publication that could confidently carry institutional weight while still being accessible to professionals across diverse fields.

Working within a defined editorial structure, I established a clean and adaptable layout system to support long-form content, interviews, opinion pieces, and data-driven insights. I focused on clarity, hierarchy, and rhythm, balancing typographic precision with thoughtful visual pacing across issues.

The result was a refined yet practical editorial design framework that elevated the magazine’s presence, reinforced IEFP’s positioning, and supported the delivery of clear, consistent, and credible content at a national level.