creative idiosyncrasies
Branding, Identity and Graphic Design.
Client: IGeFE – Instituto de Gestão Financeira da Educação, I.P.
I created the visual identity for a government-affiliated event series focused on digital transformation within the national education system. The initiative explored the role of technology in education, its current applications, its long-term impact, and the opportunities it presents for institutional innovation.
The brief called for a forward-looking identity that could communicate the complexity of the subject while remaining accessible and engaging for a diverse audience, including educators, policymakers, and IT professionals.
My approach was to build a flexible visual language that reflected both the systemic nature of digital integration and the human dimension of educational progress. I developed a modular design system—including logo, typography, color palette, iconography, and layout principles—designed to work seamlessly across event collateral such as programs, signage, digital assets, and presentations.
The result was an identity that positioned the event as a credible, future-oriented platform while enabling clarity, consistency, and recognition across multiple editions and formats. It helped establish a professional, cohesive presence and reinforced the event’s role as a driver of dialogue and change within the education sector.