ENSA rebrand

Branding, Identity and Graphic Design

Client: ENSA - Seguros de Angola (proposal)

This project was a full rebranding proposal for ENSA, one of Angola’s leading insurance companies. The objective was to modernize the brand while preserving key elements of its legacy, most notably the star symbol, a recognizable feature of the original logo and a mandatory component in the new identity.

The challenge was to evolve ENSA’s visual presence into a contemporary, trustworthy, and forward-looking brand that would reflect its role as a national institution while positioning it competitively within the regional and global insurance landscape.

The proposal included a redesigned logo and a comprehensive visual system applied across all communication platforms, from corporate stationery and digital assets to branch signage, media, and head office branding. The star was reinterpreted to convey clarity, stability, and aspiration—serving as both a visual anchor and a narrative link to the company’s history.

This rebrand aimed to deliver not only a refreshed visual identity but also a unified and scalable communication system, one capable of supporting ENSA’s growth, strengthening brand recognition, and aligning internal and external messaging across all channels.