Crazy Lab Days

Branding, Identity, Graphic and Editorial Design, Creative Direction.

Client: Unit4

‘Crazy Lab Days’ is an internal innovation event hosted by Unit4 Business Software, designed to foster creativity and cross-functional collaboration. It provides employees with the opportunity to step beyond their day-to-day responsibilities, explore new ideas, and develop innovative solutions for the company's products and services.

Held annually, the event encourages experimentation in a dynamic, problem-solving environment, often culminating in the presentation of working prototypes and a friendly competition to recognize standout contributions.

Since 2020, each edition of Crazy Lab Days has featured a unique visual identity, unified under an overarching space exploration theme with evolving design variations.

A variety of creative assets are produced for the event, including a key visual, digital banners, print materials, and a presentation template deck.