Business Reporter

Branding, Identity, Graphic and Editorial Design, Creative Direction.

Client: Partnership between Accenture Mozambique and beCOMM

Business Reporter is a publishing brand developed to support economic dialogue between Mozambique and Portugal. Created as part of a strategic partnership between Accenture Mozambique and beCOMM, the initiative included both a standalone magazine and a newspaper supplement—each aimed at delivering timely, in-depth reporting on bilateral economic issues.

I was responsible for the brand’s visual identity and overall creative direction, as well as the editorial and graphic design of the publications. The challenge was to establish a distinct, credible visual language that could function effectively across different publishing formats while appealing to a business-savvy readership.

The design balanced editorial clarity with a contemporary aesthetic—integrating typographic hierarchy, structured layouts, and informative graphics to guide the reader through complex content. The identity was built to convey authority and relevance, ensuring coherence across platforms while allowing for flexibility in future editions and formats.

Business Reporter positioned itself as a key informational bridge between markets, institutions, and professionals—supporting bilateral engagement through accessible, well-designed economic journalism.